Startups need to talk to their customers. Understanding the needs and desires of your target audience is crucial to the success of any business. By speaking directly with their customers, startups can gain valuable insights into their customer’s pain points, preferences, and expectations, which can inform product development, marketing strategies, and overall business decisions. This reduces their chances of failure.
Collaboration - Help startups work together. As an Entrepreneur Support Organisation (ESO), you have access to a network of startups that are solving critical problems, and many of them have the similar root causes. Conducting a survey for a certain sector, and sharing that insight and discussing it amongst startups will birth new ideas and strategies for execution, as well as help struggling startups to pivot.